Integrity policy

ShoeHype treats all the information that our customers entrust to us in a careful and responsible manner. This privacy and cookie policy explains and clarifies how and why we process personal data and cookies on our website in accordance with (EU) 2016/679, the General Data Protection Regulation (GDPR).

By using our website, you agree that your personal information is treated in accordance with this Integrity policy.

What is personal information?

Personal information is information about an identified or identifiable natural person. An identifiable natural person is a person who can be identified directly or indirectly, via a name, social security number, location data, IP address or one, or more, factors specific to the physical, physiological, genetic, mental, economic, cultural or the social identity of the natural person.

Processing of personal data?

The personal information we process is data that you actively provide to us through the use of our contact forms.

We do not sell, trade with or otherwise transfer your personal information to third parties. Exceptions are trusted third parties who help us manage the website and run our business.

We may also share your personal information where we deem it necessary to comply with statutory requirements, maintain the website’s policy or protect our or others’ rights, property or safety. However, non-personally identifiable information collected from the website via cookies about visitors may be provided to third parties for marketing, advertising or other use.

We have agreements with third party service providers such as Facebook and Google to help us get a better picture of the visitors to the website.

Why do we process information about you?

  • Give you a more personal service
  • Leave information and offers by post, e-mail or SMS


ShoeHype uses cookies to collect information about you and your device (such as phone or computer) when you visit our website.

A cookie is a small text file that is stored in your browser when you link to a website. Certain types of cookies are necessary to ensure that our website works properly and is easy to use. Other types of cookies are used to collect information about what you do when you visit our website.

How we use cookies

The user experience
We use cookies to improve your user experience on our website by, for example, remembering your e-mail address after the first time you filled it in so that you do not have to fill it in again.

We use third-party cookies to be able to customize offers and advertising on our website, on other websites and in social media, based on your activity on the website. Such cookies can e.g. be used to target the advertising to the target group or in another way tailor the advertising with customized content, so-called personation.

Web development
We use cookies to compile anonymous, aggregated web statistics that enable us to understand how visitors use our website and how we can improve it based on the statistics.

What types of cookies we use

ShoeHype uses three types of cookies:

Permanent cookies
Saves a file for a longer period on the visitor’s computer. They can have a preset date and be deleted when the date falls, or until the user deletes the cookie. It stores information between website visits and makes e.g. that the user experience is better, e.g. by remembering which volume the user has selected.

Session cookies
It is temporarily saved on your computer and is used, among other things, to keep track of settings during the visit to a web page. Session cookies disappear when you close your browser.

Third Party Cookies
These types of cookies are intended to collect statistics about visitors’ activity on our website and to be able to target tailored advertising on websites and on social media. On our website, we use cookies from Google Analytics and Facebook Pixel.

The information from third-party cookies is shared with the respective issuer of the current cookie.

How long we keep your personal information

We only store your personal information for as long as it is relevant to the purpose for which it was originally collected. Information about how long we process your personal data will be given to you when we collect it and obtain your consent.

Your personal rights

You have the right to request a report on what personal information we have about you by requesting a so-called extract from the register. This can be done free of charge once a year. You also have the right to request that incorrect information about you be corrected, as well as the opportunity to request that we delete your personal information. You have the right to revoke your consent to the processing of personal data and to prohibit the use of your personal information for direct marketing.

To submit an inquiry, please contact us for more information.

You have the right to submit any complaints about the processing of your personal data to the national supervisory authority.

Changes to this Integrity policy

ShoeHype reserves the right to update or change this policy at any time and you should visit this website regularly for access to the latest version.

If you have any questions regarding this Integrity policy, our processing of personal information or would like to contact us regarding your personal information, please contact us at